Sunday, 28 June 2020
Saturday, 27 June 2020
Give 'em a Taste (and they'll likely come back for more)
By: Alicia Forest
I'm sure many of you are familiar with the original ice cream shop that offers you a taste of any flavor ice cream you want before you make your decision on which scoop you are going to enjoy.
Giving you a taste (or as many tastes of different flavors as you'd like) is a brilliant way to ensure that you not only order a cone at that moment, but it's also a way to bring you back to try more flavors on another day.
You can use this brilliant marketing strategy in building your business, too. Offering your prospects a taste of what it is that you provide is a proven and easy way to get people to become part of your community, and part of your marketing/product funnel (the funnel is the "journey" (that builds a relationship over time) that your clients follow from the first visit to your website, where they enter by giving you their contact information, down through each level as they make their way through each purchasing step in the funnel). By offering them a sample, you're giving them an opportunity to get to know you without risking anything more than perhaps a bit of time.
In your marketing/product funnel, the taste you are giving your potential clients is at the top of the funnel, the widest part. The taste is your freebie/complimentary/gift offering and is your first (and usually only!) opportunity to engage your prospect. Your taste needs to be something of value that you offer for free to people who visit your website in exchange for their contact information, usually their name and email address.
This is often one of the most overlooked steps in building an online business. A prospect needs to see your message many times (it ranges anywhere from 5-10) before they will feel confident enough to risk handing over their money to you. In order to build a relationship with people you need to be able to contact them again, which means your goal is to capture their email address before they click away from your website.
If they leave, it's unlikely that they will come back, so don't lose the opportunity to welcome them into your community, your funnel. They landed at your website because they were looking for something (usually a solution to a problem they are having, right? :)). Give them a taste of the solution you offer. And remember to make it easy for them: make your sign-up form or email so obvious that they'd have to trip over it not to notice it (yes, that includes pop-ups and the like, because even if they annoy you as much as they do me, they work!).
So, what can you offer of value in exchange for their email address? A newsletter, an ecourse, an audio clip, or a special report, are all good options. Personally, I like the offer of an ecourse AND an ezine. You give them a taste of what your services are like with the ecourse, and then you keep in touch with them on a regular basis with the ezine. The ezine allows you to build a bond with your readers in a uniquely personal way, letting them get to know, like and trust you over time, with you having to build that bond one-on-one.
So, one caution is to not offer any one-on-one interaction with you at this level. You want to leverage your time, and offering free consultations or one-time meetings with you is not a good use of your time. Let them get to know you over the course of your freebie offering. When and if they become serious about you and your products or services, they will move further down the funnel (from free to fee) without you having to "sell" them on what you provide during a complimentary session (how nice is that?).
So what is your taste going to be? Here are some other ideas:
- write a Top Ten article about the benefits of your products and services, convert it to a PDF file, and offer it as a special report.
- record a short audio about the three key things your niche needs to know about X.
- create a mini ecourse that encompasses the five steps to getting started for your market.
- or create a quick-start guide that helps your market focus on how to get started.
Alicia Forest, MBA, Multiple Streams Licensed Coach, & Founder of www.ClientAbundance.com, helps coaches and other solo service professionals to attract more clients, create profit-making products and services, make more sales, and ultimately make more money.
For FREE tips on how to create your own Client Abundance, visit www.ClientAbundance.com
Article Source: http://www.ArticleGeek.com - Free Website Content
Friday, 26 June 2020
7 Fool-Proof Email Marketing Tips By Dale Harris
According to estimates, an astonishing 281 billion emails are sent each day.
Even when you divide that among the over 3.8 billion people who have at least one email account, this figure can make for a pretty messy inbox.
To make sure your emails don’t end up in the dreaded spam folder, you’ll need to craft a clever, compelling campaign that grabs your audience’s attention. Here are seven email marketing tips to help you knock your next email marketing campaign out of the park
1. Remember Why Customers Love Email
Despite what some experts like to claim, email marketing is far from dead. In fact, it’s actually thriving more than ever.
But before you craft your next great campaign, make sure you understand what makes email marketing so effective in the first place.
People like email because it’s quick, convenient, and is a great way to connect with their favorite brands. Through an email, a subscriber can learn about deals, product updates, and more.
In short: email is useful, even if it’s asynchronous. If you’re still not convinced, you can learn more here about the engagement potential.
2. Create a Template
Since marketing emails are here to stay, you can rest assured that you’ll end up sending more in the future.
To save yourself time, create a few templates so all you have to do is fill in the blanks with your great content.
3. Personalize The Subject Line
Since we receive so many emails in a given day, most of us will just skim through our inbox clicking ‘Read’ on almost everything. To combat this trend, some marketers recommend personalizing the subject line with the user’s name. Though it’ll take a bit of extra time, your effort isn’t in vain.
Studies found that personalized subject lines increased open rates by between 50% and 58%.
4. Demand Your Audience’s Attention
A name isn’t always enough to catch audience attention, though. You’ll still need to be smart about coming up with compelling subject lines.
A good subject line encourages the reader to take immediate action or inspires them to open the email based on puzzling or humorous phrasing.
If you’re not quite sure how your subject lines stack up, it’s always possible to test them before blasting your message to your subscribers.
5. Preview Before Publishing
Always, always, always double-check your draft before publishing!
From an embarrassing typo to formatting errors to missing images, there’s a lot that can go wrong. And you might not always catch it when you’re creating the email.
Avoid losing your credibility by running your copy through a spellchecker. Then, make sure the email’s formatting is correct (and works on mobile devices).
6. Less is More
Be careful about sending too many emails. Remember, subscribers’ inboxes are already inundated with too much content.
Spamming them is only going to drive them to click ‘unsubscribe’.
7. Don’t Forget Your Call-To-Action
Last but not least, make sure each email ends with a compelling call-to-action that inspires the reader to take action.
It doesn’t need to be complicated. Something like telling a reader to reach out to your business or linking to a piece of content is more than sufficient.
Follow These Email Marketing Tips For a Successful Campaign
Creating a quality email marketing campaign requires some trial and error. If at first you don’t succeed, try again. Pay attention to your metrics and keep these email marketing tips in mind — you’ll grow your subscriber base in no time.
We love helping businesses reach their full potential, and we’d like to help yours! Get in touch today and learn how our marketing services can help you reach the top.
Thursday, 25 June 2020
Wednesday, 24 June 2020
Advantages Of Email Marketing
Advantages Of Email Marketing by JOANNA MORGAN
When starting a new business or trying to expand the clientele of an existing one, advertising is one of the most important things that should be taken into consideration. There are a lot of different ways to do an advertising campaign and the choice should be made, based on the relevant goals and the budget of the company.
Email marketing is one of the easiest ways to reach a wide range of potential customers. It distributes all the advertising material as emails, directly to the prospects. This is one of the cheapest ways to make an internet targeted advertising campaign and it has a lot of other advantages. Today this method is getting more and more attention and here are some reasons why:
1. The company can spread its message immediately to thousands of email addresses simultaneously thus reaching more people that may find the services or products appealing.
2. There is no need for the company to invest a lot of money in advertising and paid promotions online because there is no need for the client to interact with the company's website in order to receive an email with relevant information. This makes email marketing a very cost-effective method for finding customers.
3. Email marketing provides a lot of statistical information which is extremely important for the company. Once the company has the clients' data and the emails are sent, they can keep track of incorrect email addresses, views on the website of the business, positive and negative reviews as well as increase in the sales. Information about clicks per link, how many people have read the emails and what is the demographics the campaign had reached can be crucial. Using this data the company can reduce its target and go for people who have expressed interest in their product or service.
In order for the campaign to be successful, there are some requirements that should be covered. Some of the most important are:
1. When a company launches an email marketing campaign law should be taken into consideration. Consultation with a lawyer is necessary to understand the right procedures.
2. Before sending the advertising material, it should be prepared by sales specialists, so it can do the job it was meant to achieve.
3. The content should be simple and straight to the point.
4. The message should feel personal for the future client. Factors like the gender, age, and location of the prospect are crucial and they enhance the chance of positive feedback.
5. The company should carefully collect the email addresses that it's going to target and buying the so-called "lists", which were created for a completely different purpose is an extremely bad approach. Those lists of emails are going to be cheaper and easier to find, but the quality is going to be immeasurably worse.
Email marketing can be an extremely powerful tool for finding clients for a business. Of course, this is not a magical formula that will succeed no matter what. Company owners should make research, contact specialists in that niche and follow their advice before going furtherhttps://www.amazines.com/article_detail.cfm/6256860?articleid=6256860&title=email%2Cmarketing%2Cadvertising
7 Benefits of Outsourcing to a Data Entry Service Provider
By Dhanusuya K Submitted On June 19, 2020
Nowadays, data has a lot of importance for any organization or business. The digitization of data through manual data entry can help improve operational efficiencies. Although every company or business knows the importance of data to support their business operations, not all of these businesses have enough resources to buy manpower for this purpose. In this article, we are going to take a look at some benefits of outsourcing data entry assignments.
1. Time-saving
Often, every business has primary and secondary processes. The use of an in-house team to take care of these unimportant processes may increase the cost of business operations. In other words, it will involve hiring executives with fast typing skills.
On the other hand, if you outsource data entry assignments, you can have these repetitive tasks done by a service provider. This can help you reduce unnecessary expense and you can focus on more important business activities.
2. Advanced Technology
Most outsourcing service providers have advanced systems in place in order to provide quality services in a timely fashion. If you outsource your data entry projects, it will not only save you a lot of money but it will also eliminate the need to maintain the required infrastructure. Plus, you will enjoy great results every time.
The money you have saved can be spent on other things you need for your business. This can help you expand your business without spending a lot of additional money.
3. Smart Partnerships
Outsourcing firms can provide customer services. The reason is that they can easily scale up in order to meet the needs of their customers. If you work with a reputable service provider, you can easily grow your business without spending a lot of money on expensive hardware and software systems. In other words, this smart partnership between you and the service provider is a win-win deal for both parties.
4. Better Talent
Typically, outsourcing service providers have a team of talented professionals that you can depend on. An in-house team of talented professionals will cost you much more than outsourcing your assignments to remote workers. The reason is that you will have to hire these professionals on a permanent basis, and you will have to pay them on a monthly basis regardless of the number of projects you get.
5. Lower Operational Costs
We all know that outsourcing offers a lot of cost benefits for organizations across the globe. By outsourcing your data entry assignments, you can get the work done at a fraction of the cost of having an in-house team. In other words, you can enjoy a much lower operational cost. We know that operational costs are not easy to maintain for any business.
6. Improved Productivity
Outsourcing service providers always meet deadlines. Therefore, you can enjoy improved productivity without investing in inexpensive hardware or human resources. All of this can help you achieve higher operational productivity. And with the increase in productivity, you can make more sales and enjoy huge revenues.
7. Competitive Advantage
As a business owner, if you want to stay ahead of the competition, you have to make strategic decisions in order to ensure your business operations give you the best productivity. By outsourcing, you can get quick access to talented professionals to enjoy a lot of benefits, such as lower cost, higher productivity and quicker performance. All of this can help you to get a competitive advantage over your competitors.
In short, these are some of the primary benefits of hiring the services of an outsourcing service provider.
Are you looking for good data entry services for your business or personal needs? If so, we suggest that you check out PerfectDataEntry.
Article Source: https://EzineArticles.com/expert/Dhanusuya_K/2703487
Thursday, 18 June 2020
Advantages Of Email Marketing by JOANNA MORGAN
When starting a new business or trying to expand the clientele of an existing one, advertising is one of the most important things that should be taken into consideration. There are a lot of different ways to do an advertising campaign and the choice should be made, based on the relevant goals and the budget of the company.Email marketing is one of the easiest ways to reach a wide range of potential customers. It distributes all the advertising material as emails, directly to the prospects. This is one of the cheapest ways to make an internet targeted advertising campaign and it has a lot of other advantages. Today this method is getting more and more attention and here are some reasons why:
1. The company can spread its message immediately to thousands of email addresses simultaneously thus reaching more people that may find the services or products appealing.
2. There is no need for the company to invest a lot of money in advertising and paid promotions online because there is no need for the client to interact with the company's website in order to receive an email with relevant information. This makes email marketing a very cost-effective method for finding customers.
3. Email marketing provides a lot of statistical information which is extremely important for the company. Once the company has the clients' data and the emails are sent, they can keep track of incorrect email addresses, views on the website of the business, positive and negative reviews as well as increase in the sales. Information about clicks per link, how many people have read the emails and what is the demographics the campaign had reached can be crucial. Using this data the company can reduce its target and go for people who have expressed interest in their product or service.
In order for the campaign to be successful, there are some requirements that should be covered. Some of the most important are:
1. When a company launches an email marketing campaign law should be taken into consideration. Consultation with a lawyer is necessary to understand the right procedures.
2. Before sending the advertising material, it should be prepared by sales specialists, so it can do the job it was meant to achieve.
3. The content should be simple and straight to the point.
4. The message should feel personal for the future client. Factors like the gender, age, and location of the prospect are crucial and they enhance the chance of positive feedback.
5. The company should carefully collect the email addresses that it's going to target and buying the so-called "lists", which were created for a completely different purpose is an extremely bad approach. Those lists of emails are going to be cheaper and easier to find, but the quality is going to be immeasurably worse.
Email marketing can be an extremely powerful tool for finding clients for a business. Of course, this is not a magical formula that will succeed no matter what. Company owners should make research, contact specialists in that niche and follow their advice before going further
https://www.amazines.com/view_author.cfm?startRow=11&authorid=1307758
Wednesday, 10 June 2020
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